Vivian L. Vignoles obtained his PhD in Social Psychology at the University of Surrey in 2000 and is now Professor in Social Psychology at the University of Sussex.
His principal research interests are in self and identity processes, and cross-cultural psychology. His research focuses on how people construct, maintain and defend their identities in different cultural contexts, and combines state-of-the-art quantitative and qualitative research methodologies.
He has authored or co-authored more than 60 published articles and chapters, co-edited the Handbook of Identity Theory and Research published in 2011 and co-authored the textbook Understanding Social Psychology Across Cultures published in 2013. From 2015 to 2018, he
was joint Chief Editor of the European Journal of Social Psychology.
Vivian founded and continues to lead the Culture and Identity Research Network, a global team of researchers working in more than 30 nations on all inhabited continents.